Healthcare Colors Where Design, Art, and Medicine Intersect

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The Intersection of Design, Art, and Medicine in Healthcare Colors

The Intersection of Design, Art, and Medicine in Healthcare Colors

 

 

 

 


If you’ve looked at the most popular colors in healthcare design, you’ve probably noticed a lot of blue logos. Nearly 85% of all logos in the sector use blue as their primary color. The color is associated with trust, knowledge, and security. Smart businesses brand themselves with different shades of blue to show that they have these qualities. Blue is undoubtedly the color of choice in healthcare, but your company may not want to go that route for a variety of reasons. One reason is that it’s challenging to stand out from the crowd when everyone is wearing the same color scheme. You can still project trustworthiness without conforming to the norm. 99 Designs looked at more than 900 logos in the healthcare industry to find out which ones were the most popular. We take it a step further by analyzing the characteristics of each brand’s personality. 

Ranking of Common Colors in Healthcare

Green– More than 40% of healthcare businesses use green as their second-most-requested color. Many people associate green with nature and growth. It has been described as a calm and energizing color. Other associations include harmony, fortune, and good health. 

White – It is not surprising that white came in third on the popularity list with 36%. White is frequently linked to sterility, purity, and harmony. Additionally, it may make one feel secure and at ease. This color is commonly used inside hospitals to promote calm and concentration. 

Black – With 31% of the vote, black is almost as popular as white. Black is a striking color that is sleek and sophisticated. It is frequently employed to convey assurance and authority. Black, like white, is neutral and formal.  

Gray: Gray, which is ranked at 29%, is a great middle ground between white and black. Its more subdued presence exudes modesty, good grace, and maturity. It is also connected to technology and futurism. With a minimalist aesthetic, gray attempts to appear steady and well-balanced. 

Red: With only 22% of the market, red is a less common design option in the healthcare sector. Red is typically associated with danger, blood, and excitement; however, Rite Aid and Walgreens are just two well-known drugstores that use this hue. Their success demonstrates that this imposing color pique curiosity. 

The Intersection of Design, Art, and Medicine in Healthcare Colors

Yellow/purple/brown/pink – These colors have a low popularity rating, ranging from 10 to 3%. Given its connection to dirt, brown is understandably unpopular; however, purple, yellow, and pink may be underutilized. Yellow is a cheery color that exudes youth and freshness. Pink is considered to be warm and nurturing, while purple is frequently linked to aristocracy and wisdom.  

Using Color to Determine a Brand’s Personality 

According to 99 Designs, by asking the following six questions, brand personality can be ascertained:

  • Gender: Masculine or feminine?
  • Tone: Playful or serious?
  • Value: Luxurious or affordable
  • Time: Modern or classic?
  • Age: Young or mature?
  • Energy: Loud or subdued? 

To develop a logo color generator, 99 Designs collaborated with Pantone and Adobe. You can use this generator here

Colors to Experiment With

People want a healthcare logo that is understated, serious, and mature, according to 99 Designs’ analysis of preferences across all industries. The colors blue, purple, pink, and black are the best ones to use as examples of these traits. Pink and purple, on the other hand, are much less prevalent than blue or black. Use more pink and purple in your logos if you want to deviate from the norm while expressing appealing qualities. Additional encouraging and hospitable colors are green, orange, and yellow. 

Conclusion

Keep these helpful associations in mind as you think about brand personality and logo design. Despite the fact that blue is a reliable choice at all times, other hues might stand out and convey a stronger marketing presence. You might be rewarded for your bravery if you try something risky and unusual.

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