The Color of the Year is a trend that is predicted by companies to forecast the colors for the upcoming year. This will inevitably be seen in fashion, home décor, and design trends.
It is a tradition that has been going on for more than 20 years. The Pantone Color Institute, a consulting service, releases the annual Color of the Year to help designers and manufacturers in the fashion industry with their color selection. It often influences what colors are popular and trending for designers, clothing, home décor, and other products.
The history of the Color of the Year
Keeping up with trends can be really tough. One company that’s been doing it for 20+ years is Pantone. They’ve named a Color of the Year more than two decades in a row. This allows for industries such as fashion, art, and even architecture to be influenced by these colors.
The Pantone Color of the Year is a trendsetter!
After introducing the concept, the Pantone Color Institute is quickly becoming the leader in matters relating to color. Pantone has predicted new colors that have revolutionized how brands and designers can make the most of colors.
The color of the year has been a concept since 2000, with Pantone announcing Cerulean Blue for that year. Cerulean is a deep shade of blue that seems to mimic the color of the sky on a serene day. It suggested that consumers will seek peace in the year 2000.
Representatives from various countries’ color standards groups meet in secret twice a year and after two days of presentations and debate, they choose the new color for the following year. After this meeting, the Color of the Year will be published in Pantone View.
In 2016, Pantone chose both Rose Quartz and Serenity for their Color of the Year. In 2021, they chose Ultimate Grey and Illuminating.
Pantone continues to champion its tradition of selecting a single color each year and telling the world what would influence everything the next year. It is an internationally recognized design color system that is often used as a source of inspiration and guidance by artists and designers.
How the color is chosen
The Color of the Year isn’t randomly chosen from millions of RGB values. Instead, it is selected based on a number of complex factors that assess trends in color-conscious industries like fashion, design, marketing, beauty, and social media.
The annual selection is determined by a panel of analysts that looks at trends in multiple industries and looks for patterns in order to predict what the design trend will be the next year.
The committee then analyzes these global trends and predicts what the next big color trend will be. This helps brands through their year’s business.
Pantone’s announcement for the year has become something of a pop culture sensation. This includes commanding worldwide attention and delivering a message to people who are very passionate about colors.
The difference between Pantone colors
The Pantone Matching System (PMS) takes precision to a whole new level with about 1867 shades of color, making it a reliable way to get the right shade for a project. These shades range from blue, green, and turquoise to every other color you could imagine.
How can you tell the difference between Pantone colors?
Pantone colors are assigned a 3 or 4-digit identification number as well as the letters U, C, or M. These alphabetical characters indicate the type of paper stock: “uncoated”, “coated” or “matte”. This makes things easier for users to see what their chosen one would look like on them.
The 2 biggest US paint companies
With $53.06 billion in market capitalization, Sherwin-Williams is the largest paint and coatings company in the United States.
Sherwin-Williams is an American company established in 1866 in Cleveland, Ohio. The company manufactures and distributes coatings, paints, stains, primers, and finishes for aerospace, automotive, marine, and products.
This company founded by Henry Sherwin and Edward Williams is one of the world’s largest coatings companies, with more than 33,000 employees and operations in 120 countries.
In total, the company has 4,438 stores across all of North America.
Benjamin Moore is widely known for its premium paints and stains; trusted by more professionals than any other.
The company is a worldwide leader in the production of paints and coatings. Since 1883, it has been dedicated to providing consumers with high-quality products that deliver beautiful results every time. It is headquartered in Montvale, New Jersey, and operations are executed in about 75 countries.
With a large selection of colors in the paint market, their products are designed to provide great-looking results every time you use a brush on them.
The color predictions for 2023
The year 2023 is just around the corner, but in the meantime, several paint companies and design influencers are already making their predictions for the year 2023. Sherwin-Williams predicts Redend Point SW 9081 will rule the year to come.
Redend Point SW 9081 is a harmonious and warm color that you can use in both energizing office surroundings and relaxing living spaces. One of the benefits of this color is how versatile it is. It can work in pretty much any room or space.
The color has a little bit of an autumnal feel to it. Other companies like Pantone and Benjamin Moore have not announced their respective colors of the year.
To round things up
With all the color choices available to you, you’re sure to find what you’re looking for. The bottom line is that you should use colors that make you feel good, help your mood and give your project a fresh look and feel.
We hope that this article was an enjoyable read for you and we look forward to hearing what colors you intend to use in the year 2023!